Because it's fucking annoying. *end post*
But seriously, it needs to stop. Whatever happened to meaningful headings? I don't mind if they are sensationalist attention grabbing headings, but they need to tell me what is happening. It's not that hard, I could have titled this post "Why I hate clickbait" or simply "clickbait" but A. my friend Shigy beat me to that one (damn you, I've been sitting on this idea for a month) and B. I think I finally hit on some solid irony. Or satire. Or sarcasm. For a writer I'm really bad at defining those terms.